About the JAR

JAR is published bimonthly by The ARF and is sent to individuals in member companies as a part of membership fees.
Subscriptions are $145 per year. Single copies are $24 each. Special issues are $30 each. Institutional (libraries) subscriptions are $260 per year. Foreign airmail subscriptions: Add $30 for postage and handling. Payment must accompany all orders. Reprints and back issues are available from ProQuest Information and Learning.
JAR solicits original papers. Reports of findings are favored over theoretical discussion. Manuscripts should be submitted in quadruplicate, double-spaced, with references, tables, and figures on separate pages. Authors receive 10 complimentary copies of the Journal. Letters of comment and criticism are invited.
JAR is intended for practitioners and users of advertising research Limits on readers’ time and journal space require that papers be as short as clarity permits, with a maximum length of 24 pages, including tables and figures.
JAR is an open forum. Publication in it implies no endorsement of the writer’s purpose, methods, or views by the Advertising Research Foundation, its board of directors, or any of its councils.
Editor: Arthur J. Kover
Managing Editor: Kathryn Kucharski Grubb
Advertising Research Foundation
641 Lexington Avenue
New York, NY 10022
(212) 751-5656 voice
(212) 319-5265 fax
[email protected] email

Manuscripts, general correspondence, permission to reprint requests, and advertising orders should be addressed to: Journal of Advertising Research, 641 Lexington Avenue, 11th Floor, New York, NY 10022. Subscription orders should be addressed to:
Journal of Advertising Research
P.O. Box 25
Congers, NY 10920

Subscription Customer Service matters should be addressed to:
(800) 765-7514.
Photocopies of articles in the Journal of Advertising Research may be made for personal or classroom use with the consent of the publisher. This consent does not extend to other kinds of copying, such as copying for general distribution, for advertising or promotional purposes, for creating new collective works, for resale or for electronic distribution. Permission to copy or reprint all or any part of an article for these purposes may be granted, upon request, by the publisher.