Journal of Advertising Research

Current Issue: See what’s inside!

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.

The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate translation of that knowledge to support the ARF’s mission of “effective business through research and insights”.

Interested in Contributing?
If youíd like to review the editorial calendar, please click here. And, if youíd like to contribute an article, please see our Guidelines for JAR Contributors. Send electronic article submissions to Courtney Wolf.

Subscription Information
ARF members receive copies of the Journal of Advertising Research as part of their benefits of membership. If you are a non-member and would like to subscribe to the Journal, please contact Zena Pagan.